Asshole Lesson #4: Bolstering Your Confidence as an Asshole

Because you’ve been doing lots of shady shit, you may start to feel awful. Stop that noise! Learn how to lull yourself back to happiness and efficacy.

Self-deception is a soothing, comforting manipulation tool. Convince yourself that your ruthless, unethical actions are actually justified. Remind yourself that other peeps’ feels aren’t your problem - that’s theirs. Guilt will disappear like magic.

The more you believe your own carefully crafted lies, the more convincing you'll be to others that you wanna bilk. This is a crucial skill for maintaining your composure and avoiding any hint of self-doubt as you execute your manipulative schemes.

Practice the healing art of self-deception regularly, and soon, you'll be able to rationalize any immoral action no matter how questionable. Repeat your rationalizations until they become second nature. Try positioning those evil deeds in your mind: say your victims deserve their fate, or that what you want is actually best for “everyone.” The key is to fully internalize all this and blame everyone but yourself until you no longer feel your own conscience.

Once you've mastered the technique of self-deception, you'll be unstoppable. Your targets can never use guilt or remorse against you again! Guilt is for the weak - the true master manipulator operates with true self-assurance — their actions all justified by their own lies. Embrace self-deception, and achieve your all your selfish goals without the burden of morality screwing you over.